Crash Pricing Comes to the Wine World
I love great wine. And like most of us, I just don’t love the high prices. That first time you taste a really great bottle, regardless of what it is, your personal bar for taste rises and you want to pull everything you drink up with it. That inexpensive California Pinot you loved last year just doesn’t cut it anymore.
We’ve all been there right? I’m always looking for wine deals. That’s why I started this site; I found a ton of value in shopping for wine at Costco. And having watched this site grow, apparently I’m not alone. But I’m always looking for new deals in the wine world, and that’s why I wanted to share this new one with you today.
What if there was a site that consistently offered the best wine prices online. What if the site compared their inventory to prices on Wine Searcher and then beat them every time? OK, now I’m interested.
That site is a new California based startup called Wine Crasher that uses the same “crash pricing” model that has made Hotwire and Priceline so popular for booking travel deals. Here’s how it works. You visit their site, www.winecrasher.com, and browse their selection (it’s small now, but growing), and they will show you the vintage, the varietal, the region, the percent discount along with price and ratings from major wine critics.
But they don’t show you the wine’s producer…just yet. By keeping the producer secret until after purchase, Wine Crasher is able to offer steeper discounts than other online outlets who can’t advertise the wine below a certain price. After you purchase the wine, the labels for the wines are shown on your receipt on the screen.
I just put in an order, and it was a pleasant surprise to see the labels after checking out. Among my finds were a 2012 Rasteau Rhone ($17.49), a 2013 Gevrey-Chambertin 1er Cru ($39.99), and a 2011 Toro ($14.00 and Parker 93).
Shipping right now is free in California, and a discounted flat rate of $10 everywhere else for a limited time. The user interface and shopping experience is great.
This is a site to keep an eye on if you’re looking to scoop up some good buys on nice wine. Perhaps it will have as big of an effect on wine pricing and shopping as Priceline and Hotwire have had on hotels and airfares. We’ll see…
— Andrew, Editor